When two new products pick up steam in a marketplace that has been dominated by the old guard for a while, it can be easy to pair them together and assume they’re more similar than they are different. In the case of memory foam and latex foam, this is exactly what has happened.
The one main trait they share, and the one that causes people to assume they are more similar than they really are, is their status as open-cell foam. Aside from that, these are two very unique materials.
Memory foam’s claim to fame is its temperature-sensitivity. This unique trait means the material is warmed by the body and softens around the areas of greatest pressure, resulting in a customized, contoured surface. Memory foam is the only product on the market that conforms to the body in this fashion.
Latex, meanwhile, is often made from exclusively natural ingredients and formed with pin-core perforations that aerate the material while it is in use. It is simultaneously spongy and springy, almost like gelatin. This allows it to be supportive but instantaneously contouring. It is also a “cooler” material in comparison, due to memory foam needing to absorb body heat to soften.
Memory foam and latex foam both bring a special set of characteristics to the table, and recognizing these differences, and the fact they are two completely different materials, can only help you find products that work the best for you.